Executive Leadership Coaching for Innovation &
AI Transformation

Elevating leaders from the 70% who fail to belong to the 30% leaders who succeed through human-first, instead of tech-first leadership

Hey, I´m Marianne van Groeningen

As a former HR-Director and European Talent Management, I have founded Executive Career Coaching with the mission of supporting leaders to lead 4x more impactful through high-performance standards. It´s the mindset that gets a transformation started and the systems sustaining it.

In our approach, we combine 18 years of leadership development expertise with a specialism in AI Transformation.

After successfully leading 20+ transformations, including being a European program leader for the design and deployment of a European Data Science Curriculum on Artificial Intelligence (AI), Machine Learning (ML), and Deep Learning (DL) in 2019-2021,
we coach from experience, not theory.

To stay ahead of trends and the impact of new technologies, we participate in Europe´s biggest Tech Conference, the Web Summit, to analyse the evolution from Generative AI in 2025 to Agentic AI in 2026-2030.

Parallel, we see the shift towards the Gig Economy, which is a freelance economy that is expected to grow to a 320 billion euros economy. In this shift, talents will work from one employer to multiple employers.

To support leaders, leading with clarity in 2 biggest disruptions in the job market, we have created a 100+ page playbook: What defines a relevant leader in an era of Agentic AI and Freelance?

Executive Career Coaching

Transform executives into innovative leaders who consistently deliver successful digital transformations, elevating them from the 70% who fail to the great leaders 30% who thrive.

Our Executive Career Coaching program is designed to support leaders in refining critical skills such as strategic thinking, decision-making, and effective communication.

It´s the mindset that gets a transformation started and the systems sustaining them

Executive Career Coaching equips leaders through personalized leadership development strategies and mindset shifts to successfully lead transformations.

By focusing on strengthening leadership hard and soft skills and cultivating adaptive thinking, we enable leaders to navigate change effectively, inspire their teams, and achieve sustainable results, being specialized in systems thinking and human-centered design.

Our approach combines practical techniques with innovative insights to foster resilience, adaptability, and visionary leadership. Whether in a corporate setting or a dynamic start-up/ scale-up organization, our mission is to equip leaders with the strategy, systems, tools, and mindset necessary to thrive in an ever-evolving landscape.

Our Testimonials

Manage your Mindset – Visualize your success.

Measure where you are - Define your “As is”.

Strategic Thinking - Define your “To be”.

Strategic Planning – Your Transformation Roadmap

From Vision to Reality – Operational Excellence

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